Ayesha served as a Senior Research Manager at LIRNEasia. Her core areas of interest lay at the intersection of technology and inclusion in the Global South, with a focus on the future of work. She had over 19 years of extensive experience in this field, having designed, managed and led numerous research projects in the South and Southeast Asian region for clients such as IDRC (Canada), the World Bank, the Ford Foundation, the GSM Association, the Asian Development Bank, and GIZ, among others, and led LIRNEasia’s gender work. She managed a regional hub for research on the future of work in LMIC Asia, as part of IDRC’s FutureWORKS initiative toward an inclusive and sustainable future of work. In her most recent research, she documented how digital technologies are changing work opportunities and contexts in particular for women in South Asia. She was also engaged in mapping of online job portals in the Asia Pacific to understand their potential as a data source for near-real-time labour market analytics.
A large part of her focus was on the demand (or user) side, examining issues of access, use and obstacles to the same, particularly among marginalised groups such as low-income earners, women and persons with disabilities. Her expertise lay in research design, ensuring robust survey methodologies that accounted for practical challenges (such as identifying hard-to-reach target groups and fieldwork limitations during the COVID-19 pandemic). Her experience ranged from multi-country, nationally representative surveys measuring technology access and use patterns, to smaller-scale qualitative studies exploring, for example, how digital platforms offered earning and empowerment opportunities for women in Sri Lanka. Her work aimed to provide deep insights and robust, demand-side evidence to inform policymaking.
Some of her cuSome of her past work included:
- Qualitative research on the impact that online platforms can create for women’s economic empowerment in order to inform updated labor market regulation and business practices in Sri Lanka for IDRC (Canada).
- Scoping study of online job portals in 12 Asia Pacific countries to understand how online job portals can provide timely insights into labor markets, particularly around events of interest, as a part of a larger project for the Asian Development Bank.
- Several nationally representative demand-side surveys across nine countries (Bangladesh, Cambodia, India, Indonesia, Nepal, Pakistan, Philippines, Sri Lanka and Thailand) targeting for example groups such as the 15-65 aged population, low income earners, as well as various hard-to-reach sub-groups like persons with disabilities, telecenter users, SMEs, etc. This includes ongoing nationally representative surveys of digital inclusion and the COVID-19 pandemic in Sri Lanka and India.
- Qualitative research on the perceptions of privacy and the experiences of digital harms in Sri Lanka, with a focus on the LGBTQ+ community, involved in research tool development and reporting.
- Design and development of a toolkit for the World Bank Group task team leaders on gender mainstreaming in ICT projects, leading on content relating to the policy and regulatory aspects.
- A joint LIRNEasia-GSM Association Connected Women study on mobiles and Internet use among women in Myanmar in 2015 involving collection and analysis of survey and qualitative data, co-leading the research and report writing.
- An empirical assessment of the impact of mobile communication on migration in the then-recently liberalized Myanmar, using an Instrumental Variable approach.
- Other previous research has included that on the use of mobiles for livelihood-related purposes, the use of telecenters for government information and services, the conditions for mobile commerce applications in low income contexts.
She holds a BSc (hons) in Economics from the London School of Economics and Political Science.