Anam Mobile, a premium SMS service provider, says that global mobile operators are losing out on as much as €3.6 (US$4.9) billion of revenue per year through lost opportunities to create value-added SMS messages.
The €3.6 (US$4.9) billion figure is based on an assumed total of 2,400 billion text messages being sent over 2007 – 600 billion in Q1 multiplied by four. If 1.5% of mobile subscribers send one money transfer text message per month, with an additional charge of €3.50 to cover the service, operators can generate an average extra revenue of €0.0015 for every text message sent on their network. Read more.
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