T@BOP research featured in telecenter sustainability discussions


Posted on January 26, 2008  /  0 Comments

Sustainability First: Tapping the Bottom of the Pyramid

According to Lirneasia research, 41% of the BoP in Sri Lanka, owns their own phones and 21% of them are mobile phones. Another 31% is planning to buy a phone. But 28% is not planning to buy, mostly because they cannot afford to buy. This can be a primary market for telecentres in Sri Lanka, according to Prof Rohan Samarajiva of Lireneasia.

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