As part of its work to fight the spread of HIV, the BBC World Service Trust has launched a novel ringtone in India designed to break down the social taboo of using condoms. The new advertising campaign, which features a ‘condom a cappella’ ringtone is also funded by a grant from the Bill & Melinda Gates Foundation. The strategy is to show social support for condoms, as this has a positive effect on use, and positions condoms as a product that men use to show they are responsible and care about themselves and their families. Read more and watch the advert.
Workshop: Digital Tools for Strengthening Public Discourse
Today, LIRNEasia hosted a workshop to launch digital tools created by Watchdog Sri Lanka, funded by GIZ’s Strengthening Social Cohesion and Peace in Sri Lanka (SCOPE) programme. Researchers, practitioners, activists and journalists attended to learn about these tools, and how they can potentially help them in their own lines of work.
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Sanjana Hattotuwa
In Sri Lanka, this may not pass muster with the President’s singular views on obscenity on the web…