Sri Lanka is a small and densely populated country. When the oldest mobile operator (started business in 1989) says that it is adding 40 towers a month, it shows a real hard push to increase coverage in rural Sri Lanka. The reward is reaching 2 million customers and high customer satisfaction ratings, according to the CEO.
Sri Lankan mobile operator Tigo, a unit of Millicom International Cellular, said it had reached two million subscribers in 2008 after heavy investments to expand its network coverage.
A statement from the company, formerly known as Celltel Lanka, attributed the growth to “network expansion, the strength of the brand and excellent customer service.”
“The year 2008 saw heavy investment by the company to expand the network adding an average of 40 towers a month,” the statement said.
“The way we define a customer is the strictest in the country, which is why we normally do not disclose the size of our customer base,” said Tigo chief executive Dumindra Ratnayaka.
2 Comments
Absent
Prof, is it possible to know the Basis of Dialog’s Claim of 5 Mn. Is there any regulation in Sri Lanka which govern subscriber number? What is the situation in other countries?
Rohan Samarajiva
There is no rule anywhere on what constitutes a mobile subscriber. After much discussion, we gave up. We only say mobile SIMs in operation. Different companies have different rules, in some cases like Dialog for different value reloads.
Only place where overcounting has been a serious problem is India, where spectrum is given on the basis of how many subs a company has. In other places overcounting simply dilutes ARPU. So what they gain on one side they lose on the other.
Influencing data governance policy in South and Southeast Asia
What is meant by data governance? What laws/policies are countries in South Asia and Southeast Asia bringing in to protect data privacy?
LIRNEasia is hiring: Data Scientist
LIRNEasia is looking for a skilled Data Scientist to join our team. The full job description is available here.
Unlocking Data for Artificial Intelligence in Sri Lanka: LIRNEasia hosts exclusive forum in Colombo
LIRNEasia hosted a forum on December 7, 2024, titled “Unlocking Data for Artificial Intelligence in Sri Lanka” at the ITC Ratnadipa Hotel, Colombo. The event brought together AI experts, data scientists, policymakers, and industry leaders to explore practical ways to leverage data and artificial intelligence for informed decision-making and meaningful societal and organizational impact.
Links
User Login
Themes
Social
Twitter
Facebook
RSS Feed
Contact
12, Balcombe Place, Colombo 08
Sri Lanka
+94 (0)11 267 1160
+94 (0)11 267 5212
info [at] lirneasia [dot] net
Copyright © 2024 LIRNEasia
a regional ICT policy and regulation think tank active across the Asia Pacific