The US technology giant will debut OneApp in South Africa and hopes to swiftly roll it out in India, China and other countries where millions of people use feature phones instead of powerful smartphones.
“We designed OneApp from the ground up on feature phones with very limited memory and processing capabilities,” said Amit Mital, corporate vice president of the Unlimited Potential Group and Startup Business Accelerator at Microsoft.
“OneApp will be able to help people do things they couldn’t do before with their feature phone — anything from paying their bills to helping diagnose their health issues or just staying connected with friends and family.”
In the heels of Apple and Google redefining the smartphone segment, Microsoft appears to be trying to transform the featurephone segment, according to LBO. OneApp is designed to work with GPRS and is therefore of greater relevance to the bottom of the pyramid.
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