Teleuse@BOP research presented to Indian media academics

Posted on November 24, 2009  /  0 Comments

There is a massive mismatch between the supply and demand for education in journalism and electronic media in India. All media markets, MSM and new, are booming, with a massive demand for people to work in them. Demand is being met mostly by unaccredited private establishments, and by on-the-job training.

The government appears to be supplying significant funding for journalism and electronic media education at the Indira Gandhi National Open University (originally an open university, where people were to study from afar). They held a national symposium to assess the challenges and opportunities.

In my presentation I emphasized the need to keep focus on audiences and their changing needs and requirements, especially in light of the rapidly changing nature of modes of delivery and content. Some said that content would be the same irrespective of channel. I did not respond in public, but I said privately that one should try running the same content on twitter.

Comments are closed.