Who’s got the phone? Gender and the use of the telephone at the bottom of the pyramid Ayesha Zainudeen, Tahani Iqbal and Rohan Samarajiva
Many studies conclude that a significant gender divide in access to the telephone exists, particularly in developing countries. Furthermore, women are also said to use telephones in a different manner from men — making and receiving more calls, spending more time on calls and using telephones primarily for ‘relationship maintenance’ purposes. Much of this research is based on small-sample studies in affluent developed countries. This article shows that a significant gender divide in access to telephones exists in Pakistan and India, to a lesser extent in Sri Lanka, but is absent in the Philippines and Thailand. It also challenges the findings which claim that women’s and men’s use is fundamentally different, at least at the ‘bottom of the pyramid’ in developing countries.
Key Words: Asia • bottom of the pyramid • digital divide • gender divide • internet • mobile phones • Pakistan • telecommunication • women
New Media & Society, Vol. 12, No. 4, 549-566 (2010)
DOI: 10.1177/1461444809346721
The article can be accessed here; a pre-publication version of the article can be downloaded here.
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