LIRNEasia uses Facebook as another window to its web content that is located primarily on the blog. Since the blog is searchable, it has never been a problem for us that Facebook search sucks. But that is not the case for people who use Facebook as their primary web interface.
Now, Facebook is trying to make it easier to find that lost photo or restaurant recommendation and unearth other information buried within your social network with a tool it calls Graph Search.
On Monday, the company will roll out the feature to its several hundred million users in the United States and to others who use the American English version of the site. Other languages will follow.
Developing a sophisticated search feature is vital to Facebook’s long-term success, both to deepen users’ engagement and to make it more appealing to advertisers.
Experts say that Facebook’s technical achievement so far is impressive. Privacy could still be an issue, however, as more user data becomes easily accessible. Also, the feature is dependent on Facebook users volunteering more information about their likes and dislikes.
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