Expression of opinion is one of the things one can do on the Internet. We at LIRNEasia use it to communicate our evidence-based views. Our website is basically a blog. Evan Williams was a co-creator of Blogger and the largest shareholder of Twitter. He believes the model is broken. He is trying to fix it.
The trouble with the internet, Mr. Williams says, is that it rewards extremes. Say you’re driving down the road and see a car crash. Of course you look. Everyone looks. The internet interprets behavior like this to mean everyone is asking for car crashes, so it tries to supply them.
His goal is to break this pattern. “If I learn that every time I drive down this road I’m going to see more and more car crashes,” he says, “I’m going to take a different road.”
But a new road may have other problems. It may, for instance, be a dead end.
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