Agricultural Instructors are a central component of the agricultural value chain. They are in charge of the agricultural advisory service and even help farmers to find markets and make cultivation decisions. There is, however, only a thin line between these extra activities they perform in addition to providing the advisory service. The central argument is that agriculture instructors often have enough incentive to effectively operate within the value chain. This means they may perform activities that are understood by some as implying a “conflict of interest”. This article explores the Good Agriculture (GAP) value chain that LIRNEasia research is invested in.