According to information obtained from the Facebook advertising portal, we calculate that 29 percent of Myanmar’s population has a Facebook account. I wanted to cross check from our 2016 survey. We found 35 percent of the mobile users were also Facebook users. The base here is smaller (not the entire population by telephone users in the 15-65 age group). So obviously, our number has to be higher than 29.
When we divide the numbers given by Facebook numbers by the population 15-65 in the census the proportion would be 44.4 percent for the relevant age group. Our data are from 2016, Facebook and other data are from 2017, so the numbers pass the smell test.
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