Last week, Lankadeepa, the largest selling daily in Sri Lanka, published this photo of elephants eating the unsold vegetables at Dambulla econimic centre. The waste: 25 tons. The loss: entirely to farmers, according to Lankadeepa, as the vendors purchase them on credit and pay only for sold quantities. Primary wastage in vegetables and fruits is estimated to be more than 40% of the output in Sri Lanka. In other agri products it is more than 20% (Devagiri, 2005) While the reasons can vary, there is no doubt proper planning and management can reduce it.