When I was living in US Midwest, Delphi was a familiar name. It was a company that employed thousands to make original equipment for vehicles. But now, according to NYT, Delphi is positioning itself to be a player in the data business: Delphi hopes to create a new business that can gather vast amounts of data from vehicles — about how and where they go, how they’re driven and how they’re running. The company then envisions selling insights drawn from the data trove to automakers, insurance companies and possibly even advertisers. A driver who frequently drives to Starbucks locations, for example, could be targeted with Starbucks coupons via email or text.