communication policy


Never a good idea to read a paper, even though one existed because I wrote it up at the request of the organizers of the Manipal conference. Here is the conclusion: The communication space has been transformed by the attention economy. Thinking on policy has changed, with policy expected to set the ground rules for all participants rather than just define the role of the state. Operational challenges are significant given the difficulties of delimiting the scope of communication policy. But even more challenging is that theory has not caught up with practice.
I’ve been invited to deliver the chief guest’s address at International Conference on “India’s Communication Policy and Strategy,” at Manipal University, Karnataka, India, March 17-18, 2017. The topic I picked is “Communication policy in the age of Facebook.” Here is what I think is the key para: Though difficult, it is possible to develop a comprehensive, modern policy for the communication space through diligent consultation and the involvement of multiple agencies of government. But it would suffer from a fundamental instability. This is because the media (broadly defined) are no longer just a segment of the economy.