It is the same story everywhere. Broadband prices are falling, so the early adopters pay more than newbies – unless they switch fast. To make the matters worse, operators have started selling the same packages with new prices – in the same manner an Airline bringing ticket prices down at the eleventh hour to fill the seats. This is the tirade of one user. UK customers are paying 70% more than they need to for their broadband connections despite the credit crunch.