With the current growth rate of mobile subscriptions, India is the clear global leader in mobile net additions, but its broadband sector still has not met market expectations. Due to poor fixed line coverage, low PC adoption, and service pricing, broadband service has not been embraced by Indians in the way mobile phones were. However, the ministry of communications and operators intend to change that by labeling 2007 the “Broadband Year,” hoping to reach a 20m broadband subscribers by 2010. With the help of telecom and PC manufacturers and operators’ deep pockets, the government believes their goal can be achieved. Pyramid Research argues that the country’s broadband aspirations will not be achieved for 2007, however it will exceed its 2011 target.