It is reported that momentum is building for rules for e commerce under the WTO. India is both a hotbed of e commerce developments (Walmart has just gained majority control of Flipkart) and a heavyweight in international trade negotiations. Its role in scuttling the Doha Round is still remembered. But India is said to lack adequate knowledge to formulate positions on e commerce, except for one blatantly protectionist issue and one that poses significant challenges to implement: Consider, for instance, one key demand by developed countries to make permanent the current ban on customs duties on ‘global electronic transactions’ that were suspended in 1998. On the face of it, this is a reasonable ask: if the ban is overturned, it would give countries the right to impose tariffs on downloads of mobile applications, streamed music from Spotify or videos from Netflix.