As I was reading about Facebook becoming the largest minority shareholder of Reliance Jio, I was reminded of a piece I worked up on the flight back from Baku in late 2012 after doing serious damage to ETNO’s efforts to impose an archaic termination fee regime on the Internet. Here’s the last para (it was a parable, so the quotation may not make sense all by itself; please read the post): Parallel to this confrontation, there were those on both sides who sought common ground. Could the “big data” capabilities of the amusement park, used for marketing and for smoothening the peaks and valleys of demand for its attractions, be mobilized to better manage the demand for the trains? Could the amusement park take over parts of the ticketing and reception interfaces (the stations) of the system? Could there be joint ventures?