Once before, the Ambanis (Reliance) disrupted the Indian telecom market, and in the process changed the dynamics of markets across the developing world. This was the “fixed mobility” stunt they pulled off around 2000, when CDMA phones were sold as being usable only within defined areas. But they were actually mobile phones and the company made it possible for the phones to be used across multiple areas. On unintended (or perhaps intended) consequence was to drive down the costs of CDMA network equipment and handsets dramatically. CDMA, which did make sense for Sri Lanka in 1999, made eminent sense in 2003.