US agriculture was early to use ICTs to improve efficiency. I recall sharing stories of information-savvy farmers with my classes in Ohio in the early 1990s. Now data is available of soil and weather conditions at a micro-level and farmers are beginning to be concerned that this big data when combined with other data could result in the rigging of futures markets: And the interested parties are familiar names on the farm—names like DuPont and, of course, Monsanto, which is on a buying spree. Monsanto bought the high-tech farm equipment maker Precision Planting in 2012. Last October, it bought the Climate Corporation, a data-analytics firm that provides weather-related farm services and crop insurance, and is also handling Monsanto’s fledgling data-related services.