Hike Archives — LIRNEasia


The New York Times carries this fascinating story about Hike, a new app that is being driven by Sunil Mittal’s son. Those who consider every smartphone app as a mortal threat to the telecom business should read this. In a first for messaging apps, Hike allows its users to send free text messages to people who use “feature phones” —low-end devices that lack a smartphone’s ability to download apps — and to people who usually keep their phones’ Internet connection turned off to save money. It allows chats within groups of up to 100 people, and transfer of large files, a useful ability for students exchanging homework files. India is the third-largest smartphone market by sales, after China and the United States, and since the end of last year it has been the fastest growing.