At last report, Hutch Sri Lanka had an ARPU of around USD 3. Sri Lanka Hutch subscribers double in 2007 – LANKA BUSINESS ONLINE Subscribers of the Sri Lanka mobile unit of Hutchison Telecom doubled to more than a million in 2007, while revenue growth topped 50 percent, the group said in a statement. Total subscribers had increased by 104 percent to 1,141,000 in 2007 while revenue measured in Hong Kong dollars grew 52.4 percent 189 million dollars (2.6 billion Sri Lanka rupees).
Hutch entered the Sri Lanka telecom market in 1998. Due to various reasons, the entry was not as successful as many expected, and it quietly settled into last place. But a sea change has occurred recently, with the BOI reporting that Hutch is just behind Dialog in investments in the telecom sector. The results are beginning to show, with rapid growth (below); innovation (they were the first to introduce mobile financial transfers between two Hutch customers; Me2U); and more than respectable EBITDAs. Living proof that there is a fortune to be made at the bottom of the pyramid.