In a world where everyone is reaching for better, faster and more feature packed mobile phones, a little known Australian company has designed and manufactured a mobile phone focusing on the bare minimum, with the elderly in mind, particularly those with mental and physical limitations. The KISA phone (KISA stands for Keeping It Simple Always), designed in consultation with community organizations such as Vision Australia and Guide Dogs Victoria, first marketed the product in August last year and is aimed at those who struggle with technology. It has been received as an excellent mobile communications solution for people with impaired vision, hearing or dexterity. This is a compact phone, light enough to be worn around the neck with a lanyard strap and can be pre-programmed with up to 10 numbers. It can receive calls from any number, just like a regular phone although it can dial out only the numbers that were preset.