Two years ago, with the help of Haymar Win Tun I published in a Myanmar newspaper a piece entitled “Myanmar is last in the world in telecoms: What can be done.” It was to be published in Bamar as well, but some sad events stopped that from happening. I was happy to see a key concept in that article, that of the “late-starter advantage,” has got legs. Myanmar’s dynamic and understudied market provides a singular chance to observe the “last-mover advantage” as it unfolds. Although Myanmar’s greenfield telecom market holds huge potential, opportunities must be viewed in light of real challenges, including lack of physical supporting infrastructure,poverty, human and institutional capacity and ongoing ethnic tensions.