It was in the 1990s that Larry Lessig put into beautiful form an idea that was bubbling up all over the place among people thinking about emerging technology. This was the idea of West Coast Code versus East Coast Code. Both regulated what could and could not be done on various tech-mediated spaces. But East Coast Code sought to do so through law, courts, regulatory agencies and the old paraphernalia of the regulatory state. There are obvious problems in this approach.