Big Money in Little Screens – New York Times Searching the Web on a mobile phone has been a lot like getting online via dial-up modem circa 1995: slow, tedious and not terribly useful. Typing on tiny buttons, squinting at a list of links and clicking through to a page that won’t display properly is enough to test anyone’s patience. The head of Yahoo’s mobile strategy, Marco Boerries, standing, said overcoming difficult Web navigation would be a challenge. But that is beginning to change. Google, Microsoft and Yahoo have all trained their sights on cellphones, which they see as the next great battleground in the Internet search wars.