As predicted, the Budget Telecom Network model is reaching Africa. Predictably, management of the operators who were living the quiet life, are running to regulators to be rescued from horrors, actual price competition: ARPU meanwhile declined at a similar rate across both regions – down 3% in Western Europe and down 3.29% in Africa. The African slide was triggered in part by price wars in a number of markets, particularly in Kenya, Tanzania and Egypt. Monthly mobile ARPU in Africa stood at $10 in the fourth quarter of 2010, compared to $10.