Though not focused on the BOP like the LIRNEasia teleuse@BOP survey, this interesting survey appears to have reached similar conclusions. Pulse Asia Inc. – About Us Thirty-four percent of Filipinos use a cellular phone, while 66% do not. Cellphone usage is higher in urban areas (48%) than in rural areas (19%), with the highest level of usage in Metro Manila (51%). (See Table 1) As may be expected, cellphone use is proportionately higher among the upper Class ABC (63%) than among the poorest Class E (17%).