I was too gentle the first time. I thought the UN University was taking a cheap short cut to get publicity in the tough Indian media market. But if people are talking about this comparison of toilets and mobiles one year later, it appears that the cheap shortcut has been effective, more effective than I thought. Mobiles are personal devices; toilets are generally a household amenity. Except in Mukesh Ambani’s house, the number of toilets is generally lower than the number of people living in the house.