It is increasingly common to read/hear references to the Big Five (Amazon, Apple, Facebook, Google and Microsoft) as the entities shaping our virtual experiences, and perhaps the trajectory of human development. But why are Alibaba and Tencent not included in this conversation? This Digital Asia Hub piece provides a valuable corrective: The attributes, connections, and behaviors we capture in our data — and how we model them — shape what our AIs value, and how they behave, i.e., their culture.