VRISHTI BENIWAL | The Financial Express India
NEW DELHI, MAR 23: Over 200 billion telephone users and 7 million subscriber addition a month may paint a rosy picture, but the telecom boom is yet to ring loud in rural India. Believe it or not, 82% people at the bottom of pyramid (BoP) in India use someone else’s phone.
Only 9% people in India use their own mobile phones and an equal percentage use their household fixed line phone, according to a yet-to-be-released study ‘Teleuse on a Shoestring’ by a Sri Lanka-based non-profit research organisation LIRNEasia.
[Note: This study, Teleuse@BOP was released in Singapore on 28 February 2007.]
