Doing good research is of utmost importance. Conveying the research results to the right audience is equally important if change is to be effected.
LIRNEasia’s study on Broadband Quality of Service Experience (BBQoSE) began in 2007. Since then, more than six rounds of testing has been conducted in over five countries, using the AT-Tester (developed by the Indian Institute of Technology, Madras).
LIRNEasia has used multiple means on conveying the results. These ranged from public forums which provided a platform for interaction between the different stakeholders to responding to public consultations by Telecom Regulatory Agencies to advertising campaigns in the local newspapers.
A more detailed description of the communications strategy used for the project can be viewed in the form of a video HERE