Media use patterns are shifting in developed markets. Will similar things happen in emerging markets?Excerpt from BBC story on OFCOM study. It is noteworthy that the regulator is studying time use. This would not have happened if not for the introduction of converged regulation in the UK.
“The “networked generation” is driving a radical shift in media consumption, says UK telecoms regulator Ofcom.
Sixteen to 24 year olds are spurning television, radio and newspapers in favour of online services, says the regulator’s study.
The 2006 Ofcom report also found that increasingly households are turning to broadband and digital TV.
And it notes 1.8 million homes are now using their broadband connections for internet telephone calls.”
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