Is mobile SMS or mobile email more appropriate for consumers in emerging markets? SMS would seem to be the obvious answer. It’s easy to use, established and still growing in such regions. Thus Comverse vice president Dror Bin is unlikely to be alone in seeing huge demand for messaging platforms in emerging markets.
He says: “In some emerging markets PC and internet penetration is so low that the only way for end users to have any kind of data services – even to check the price of goods – is to do it by SMS. Registration is free to read the full article.