NEW DELHI: Are text messages slowly losing their flavor with India’s growing cellular base? Even as operators say it’s too early to take a call and make such a ‘sweeping statement’, the figures, however, suggest so. Data compiled by telecom regulator TRAI reveal that SMS use has steadily fallen from September 2006.
Consider this: GSM operators have witnessed close to 9% drop in the outgoing SMSs during the April – June quarter, as per the latest performance indicator report by TRAI. This implies, an average GSM user now sends about 35 SMSs per month as compared to 39 during the previous quarter.
Little wonder that GSM operators’ total revenue from SMS has now fallen below the 5% mark. Ditto on the CDMA front — the number of outgoing SMSs by customers using this technology platform has declined to 20during the quarter-ended June against 24 SMSs during the January – March, 2007 quarter.
If one were to consider the earlier quarter (January – March, 2007), the fall in SMS usage is more dramatic – GSM operators saw a 19% decline in outgoing text messages during this period. Outgoing SMS per subscriber (for GSM) had declined by 18.75% from 48 in December 2006 to 39 in March 2007.
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