Is this the time for India to move into ICT products the big way?

Posted on November 21, 2007  /  0 Comments

Having made its mark on software in style, there is nothing wrong India becoming ambitious to do the same in hardware. That seems to be the message we hear now.

Instead of resting on its laurels as the preferred IT services destination, technology players and academics in India must look to creating compelling products for the domestic and global market with an eye on cornering at least $15 billion worth business by 2015. This was the challenge thrown out by the National Association of Software and Service Companies (Nasscom) to the Indian IT industry, at its annual Product Conclave that opened in Bangalore on Nov 19, 2007. (Read the report in ‘The Hindu’)

Interestingly, last month Prof. Ashok Jhunjhunwala noted the same at the recent Wireless World Research Forum meeting in Chennai. He predicted India entering to the world leaders club as a design house in 2009 and a telecom product house by 2013. (See the presentation here)

As India knows well, the challenge of course is not just to find the right technology. The right products also need to have a price tag affordable to the millions at the bottom of the pyramid to attract the massive local market. It would be interesting to watch how India would face these dual challenges.

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