In his first major speech since taking control of Yahoo last June, Mr. Yang announced the launch of a new upgraded mobile home page for cellphones, an updated version of its mobile portal Yahoo Go as well as new software tools to help outside developers design applications and widgets to work in conjunction with Yahoo’s mobile offerings.
Yahoo also announced new partnerships with News Corp.’s MySpace, eBay Inc. and Viacom’s MTV network, which will see those companies use Yahoo’s development tools to create mobile applications users can access through Yahoo.
However, Yahoo has opted not to enter the mobile operating system market. Microsoft has already shipped millions of Windows Mobile-equipped devices while Google plans to unveil its own open source operating system later this year that will run on dozens of phone models. While users will be able to access Yahoo’s home page from either of those operating systems, the trick will be convincing them to do so.
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