We have been quoted by Director Marketing of Nokia India as saying 100 million new mobile users will come from the rural areas. What we said was that 100 million new users will come from the bottom of the pyramid, many of whom could be from rural areas. But it is worth reading what the people in the marketing trenches have to say. And thanks for quote, Mr Kishore.
Mobile phone companies doing a Nano
And so feels Devinder Kishore, Director Marketing, Nokia India, �according to a study done by LIRNEasia and AC Nielson, close to 100 million new cellular subscribers are expected to come from the rural areas over the next two years. And the prospective subscribers are reasonably heavy users, making an average of 40 calls a month. Nokia�s strategy will be to continue working with operators, customers and the government to drive down the cost of mobility thereby making it affordable.�
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