Broadband providers ordered to come clean in ads

Posted on April 23, 2008  /  0 Comments

Some regular readers of LIRNEasia blog would just love this news.

Internet service providers (ISPs) in UK have just a few weeks to sign up to a voluntary code on the promotion of broadband speeds or the industry will face mandatory regulation, the communications watchdog has warned.

Attempts to set up a voluntary system providing consumers with accurate information were failing, Ofcom’s chief executive Ed Richards told a parliamentary select committee. “This is a near-term issue that needs to be dealt with now and we would like to be able to get the industry to sign up within the next few weeks,” he said.

BT, the UK’s largest broadband provider, said it backed the plan. “We believe the most important thing is transparency when a customer orders a broadband service,” said a spokesman. “BT Retail always tells the customer what speed of service they will receive before they place the order and we believe that other companies should do the same.”

Read the full story in ‘The Independent’ here.

Comments are closed.