Findings from the Teleuse at the bottom of the pyramid (T@BOP3) will be released at a meeting organized with the leadership of the Cellular Operators’ Association of India (COAI) on 10 February 2009. This will be followed by media interactions in Mumbai and Chennai. Ayesha Zainudeen, Harsha de Silva and Rohan Samarajiva will present at the events.
Teleuse@BOP, pioneered by LIRNEasia in 2005, is a unique series of cutting edge demand-side studies on ICT use among the BOP. The 2008 study was conducted across six countries, India, Pakistan, the Philippines, Sri Lanka, Thailand and most recently, Bangladesh, among a sample of 9500+ BOP (SEC D and E) users. Aside from exploring traditional aspects of access and ownership at the BOP, this study focuses on if and how mobile phones are being used for non-voice, or ‘Mobile2.0’ applications.
COAI was constituted in 1995 as a non-profit, non-governmental society dedicated to the advancement of communication, particularly modern communication through cellular mobile telephony.
More information on the study can be found here.
3 Comments
Ashish
Dear Friends,
Read about the LIRNEasia to release T@BOP3 findings across India.
Working in the social development sector, would like to know more about the findings. Can anyone help me for the same. Where do I find it on the internet. Or anyone from Lirneasia.com can email me.
Rohan Samarajiva
Thank you for the interest. We have just returned from doing media interviews in Mumbai and Chennai. Links to the coverage will be posted, and as soon as we catch our breath, we will post the results too (this is a big dataset, not everything can be posted in one instalment).
Nirmali Sivapragasam
Media coverage in India (12 February onwards):
http://economictimes.indiatimes.com/News/News_By_Industry/Telecom/Competition_among_telcos_ensures_customer_retention/articleshow/4120694.cms (Print)
http://inwww.rediff.com/newshound/searchshowarticle.htm?rediffid=http://www.indiaenews.com/business/20090212/178400.htm
http://www.sindhtoday.net/south-asia/62807.htm
http://in.news.yahoo.com/43/20090212/836/tbs-rural-india-key-growth-driver-of-tel.html
http://www.indiaprwire.com/businessnews/20090212/37961.htm
http://www.siliconindia.com/shownews/Rural_India_key_growth_driver_of_telecom_industry__-nid-52442.html
http://www.indiasnews.net/story/465864
http://story.indiagazette.com/index.php/ct/9/cid/701ee96610c884a6/id/465864/cs/1/
http://smetimes.tradeindia.com/smetimes/news/indian-economy-news/2009/Feb/13/rural-india-key-growth-driver-of-telecom-industry.html
http://www.calcuttanews.net/story/465864
http://www.mumbainews.net/story/465864
http://www.newkerala.com/topstory-fullnews-92037.html
http://www.headlinesindia.com/business-news/telecom/rural-india-key-growth-driver-of-telecom-industry-6805.html
http://www.ciol.com/Technology/Mobility/News-Reports/Rural-India-key-growth-driver-of-telecom/13209116021/0/
http://developing-telecoms.blogspot.com/2009/02/mobile-price-wars-in-downturn-time-to.html
http://humharyanvi.blogspot.com/2009/02/rural-india-key-growth-driver-of.html
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