Findings from the Teleuse at the bottom of the pyramid (T@BOP3) will be released at a meeting organized with the leadership of the Cellular Operators’ Association of India (COAI) on 10 February 2009. This will be followed by media interactions in Mumbai and Chennai. Ayesha Zainudeen, Harsha de Silva and Rohan Samarajiva will present at the events.
Teleuse@BOP, pioneered by LIRNEasia in 2005, is a unique series of cutting edge demand-side studies on ICT use among the BOP. The 2008 study was conducted across six countries, India, Pakistan, the Philippines, Sri Lanka, Thailand and most recently, Bangladesh, among a sample of 9500+ BOP (SEC D and E) users. Aside from exploring traditional aspects of access and ownership at the BOP, this study focuses on if and how mobile phones are being used for non-voice, or ‘Mobile2.0’ applications.
COAI was constituted in 1995 as a non-profit, non-governmental society dedicated to the advancement of communication, particularly modern communication through cellular mobile telephony.
More information on the study can be found here.