The last burst of dissemination for the teleuse@BOP3 results is yielding good results, this time with an agency story about more BOP homes in Bangladesh, India and Pakistan having phones than radios, a story we had blogged about some time back.
Phones are catching up with TVs, and the number of phones being used by ‘bottom of the pyramid’ households have already outpaced the number of radios and computers in South Asia, researchers have said.
LIRNEasia, a Sri Lanka-based Asia-Pacific information and communication technology (ICT) policy and regulation capacity-building organisation, said in India a hundred bottom of the pyramid (BOP) households now had 50 TVs, 38 phones, 28 radios and one computer.
Radio has been displaced from its No.2 position after television in India. In India, and also Pakistan and Bangladesh, at the bottom of the pyramid, the mobile is more prevalent than the radio.
Respective prevalence of TV, phone, radio and computer in South Asia and around is as follows: Bangladesh (52, 41, 13, 0); Pakistan (68, 39, 24, 3); India (50, 38, 28, 1); Sri Lanka (80, 64, 77, 4); the Philippines (63, 50, 52, 1); and Thailand (75, 70, 64, 12).