What Women Want (at the BOP)


Posted on August 6, 2009  /  0 Comments

Voice and Data carries a detailed article on LIRNEasia’s teleuse research findings, including the use of telephony and remittance patterns among migrants in the study. The article highlight the gender difference in telecom ownership and use that still exists among the South Asian countries studied. The article goes on to argue that while “entertainment has a stronghold in telecom use”, a lack of interesting content and limited needs, reduces the chances of uptake and consumption among the BOP. Read the full article here.

Unlike in Southeast Asian countries like Thailand and the Philippines, where female users have already taken a proactive lead, in South Asian countries like India, Bangladesh, Pakistan and Sri Lanka, clear gender differences still exist and this in turn impacts several elements of telecom usage like phone sharing, spatial elements of phone use, mobile adoption, ownership and perceptions around benefits.

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