We said all you can eat pricing for users at the BOP will not work. Looks like it will not work for others as well if the move described in the NYT story holds.
On Wednesday, AT&T pulled away the trough. And other wireless carriers could do the same.
AT&T said it would no longer offer an unlimited data plan to new users of iPhones and other smartphones. The decision, industry analysts said, could signal a shift away from an era in which American wireless carriers sought to attract customers with simple, all-you-can-eat pricing plans for data.
The trouble for AT&T was that a fraction of users — fewer than 2 percent — made such heavy use of the network that they slowed it down for everyone else. urs watching video on their phones, downloading songs, browsing the Web, sending photos to friends and generally using mobile devices as full-fledged computers. They are the data hogs.