There is no free lunch. Costs must be covered, preferably by those who cause them. This has been our position on the simplistic and ideological net neutrality debate. Looks like Europe thinks the same:
“We have to avoid regulation which might deter investment and an efficient use of the available resources,” Ms. Kroes said during a meeting on net neutrality held by the commission and the European Parliament.
The desire for operators to control traffic on their networks or to pass on the costs to the biggest users — or to the traffic generators themselves — has grown as the popularity of video and file-sharing has exploded.