Last research cycle, we did work on payments through near-field communication for busfares. One barrier that was identified was the lack of standard NFC capability in handsets. Looks like the London Olympics may solve that problem, according to BBC.
Moving the experience on to the mobile is something consumers want, according to Jason Rees, head of m-payments at Everything Everywhere.
“Studies show that people are more likely to forget their wallets than their mobile phones. Trials have proved that customers love it, they love the simplicity of having their wallet all in one place and it means there is no more need to carry cash,” he said.
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