Ovum said that broadband access is now as important as other essential utilities such as gas, water, and electricity. In developed countries, fixed broadband is available in the majority of homes and penetration is above 60% of households in many markets.
However, mobile broadband usage is growing rapidly in both developed and emerging markets. Will the future of broadband see the convergence of broadband-based fixed and mobile services? Or will mobile broadband substitute for fixed services?
Ovum thinks that increasingly the operators in Asia Pacific are implementing charging models for small-screen and big-screen mobile broadband services that are designed to either maintain customer loyalty or extract additional ARPU from subscribers. Innovation has not traditionally been associated with mobile broadband pricing. But that is changing. Read full story.
Comments are closed.