Business approach to disaster recovery by Haiti’s largest foreign investor Digicel


Posted on January 7, 2012  /  0 Comments

Some countries chafe at the fact that their largest investor, employer and/or tax payer is foreign. In many developing countries, this is a mobile operator who came in under the radar to a small and unimportant sector and by growing rapidly became the largest entity before the nationalists could stop them. Such was the case with Digicel in Haiti. But according to a report, it looks like win-win for the company and the country and for the rest of us too, because Digicel seems to be pioneering a new model for managing disaster recovery.

Digicel, on the other hand, is the country’s largest employer and taxpayer. The privately held company has invested $600 million in Haiti, making it by far the country’s largest foreign investor ever, and it has democratized communications with its strategy of selling low-price cellphones and services to the masses.

Mr. O’Brien has profited extensively from Haiti, which is Digicel’s largest market and accounts for roughly one-third of its 11.1 million subscribers.

“There is something that is two-way about this relationship,” Mr. Delatour said. “It is not only a story of what Digicel and Mr. O’Brien have done for Haiti, but also what Haiti has done for Digicel and Mr. O’Brien.”

For his part, Mr. O’Brien does not like to hear his work on behalf of the country or Digicel’s largess there described as corporate social responsibility. “If you make money in a poor country, you can’t just take it and disappear,” he said. “It would be bad business.”

Thus, Digicel unveiled plans in November to invest $45 million in a new 173-room hotel next door to its offices, to be run by Marriott. That announcement came at a forum sponsored by the Inter-American Development Bank that drew 500 business people from 29 countries.

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