Mobile as first screen

Posted on April 4, 2012  /  0 Comments

We don’t write much about entertainment uses of mobiles, but it appears the game is changing there too. From third screen to first screen . . .

In a keynote talk Thursday at MediaPost’s Mobile Insider Summit, Bayle explained that instead of determining how to shoehorn its programming from traditional media to mobile platforms, the process is now reversed, with mobile becoming the starting point.

“What’s taking preference now is to try to get as ubiquitous as possible. Program and design from the mobile standpoint first, then extrapolate what could be applied for the PC, television and print experience,” he said.

Driving that heightened emphasis on mobile is that it represents ESPN’s fastest-growing audience.

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