When LIRNEasia people were on the field interviewing BOP teleusers in Indonesia in 2011, we saw the proliferation of cheap smartphones. It appears from this report that this trend is moving to Sri Lanka as well.
But the company says they will offer smart phones for as little as 15,000 rupees to close in the market gap of feature phone in the island.
“We will offer smart phones at low prices to the masses to close the market gap of feature phones” Kalpa Perera, Samsung’s manger, mobile business in Sri Lanka said.
Last year the phone company had sold half a million handsets of all types in Sri Lanka. This year the company is trying to double sales, with Smartphones making up 40 percent.
Samsung said consumers lack the knowledge of what a smart device can be used for and they want to create more awareness.
“There is a knowledge gap in the market, for this we have setup Samsung experience zones were the public can go and get the real experience and the feeling of using a smartphone.” Perera said.
The company has setup 25 Samsung experience zones outlets and plans t o set up 100 more this year